Professional services provider completes 90 years in the Middle East and North Africa region, unveils new logo and adopts global brand name…

Abdulaziz Al Sowailim, EY’s Chairman and CEO for Middle East and North Africa.

Abdulaziz Al Sowailim, EY’s Chairman and CEO for Middle East and North Africa.

EY HAS completed 90 years in the Middle East and North Africa (MENA).

This milestone was recently commemorated at EY’s annual partners’ meeting in Dubai, which was attended by 130 partners from across the region and global network.

During the event, Abdulaziz Al Sowailim, Chairman and CEO, EY MENA said; “Our first MENA office opened in 1923. Since then, we have grown to more than 5,000 employees across the region. As an organisation, we continue to develop outstanding leaders who deliver exceptional services to our clients and who contribute to our communities. We are very proud of all our accomplishments and of being part of the business community over the past 90 years.”

Proud history
EY recently announced that Mark Weinberger has become Global Chairman and CEO.

Mark, 51, has had a distinguished career with a track record of leadership both inside and outside of EY. He has previously served as the Global and Americas Head of Tax and on the Global and Americas Executive. He has been a senior advisory partner for many of the organisation’s largest clients and also served on the Global Markets Executive and Global Public Policy Committees.

“It is a privilege to lead this great organisation in these dynamic times and I’m looking forward to tackling the challenges ahead,” Mark said, adding that EY has a proud history that “stretches back more than a century.”

“Over that time we have forged our reputation based on quality, trust and integrity. We are building on our history and our reputation to create our future,” the Global CEO added.

A better world
EY also unveiled a new tagline, ‘Building a better working world’ to “serve as both its purpose and becoming central to its brand.”

“Every day, every EY person is part of building a better working world – for our clients, our communities, and our families. We believe that everything we do – every audit, every tax return, every advisory opportunity, every interaction with a client or colleague – contributes to building a better working world. We know that building a better working world is an ambitious objective but it is an incredibly important aspiration and will be front and centre of everything we do as an organisation,” Mark said.

Abdulaziz added: “This is a continuation to our legacy in the region. A better working world must foster sustainable growth, increased productivity, innovation and a broader talent pool. We strive every day to create a better working world in areas that best match our business, our knowledge and our skills. In doing so, we play a critical role in building a better working world for our people, our clients and our communities.”

Bassam Hage, Markets Leader, EY MENA commented: “For the region to energise its innovation climate, which is critical to sustaining its growth, countries should emphasise lowering the barriers and costs of innovation. As this improves, countries in the region will find it easier to pursue economic diversification. We want to fuel the discussion around the challenges the working world faces, and collaborate to be part of the solutions. The pursuit of this is our way of working towards building a better working world.”